MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit

Jimmy “MrBeast” Donaldson just hosted a two-day, multi-platform “50 Streamers” competition that exceeded 1 billion total views within the first three days. The latest MrBeast offering, which pitted 50 streamers against each other in competitions with the winner getting $1 million, dipped into the livestreaming space, with its Easter Sunday grand finale drawing 1.75 million live concurrent viewers