BREAKING: These are the kinds of news tweets that perform best
For news publishers, links are life. But, as I reported last week, publishers appear to face a penalty when they link to their stories on X. I used Claude to scrape the 200 most recent tweets from 18 different publishers, then charted their median engagements (likes + comments + RT s). Posts with links definitely do worse. The New York Times, which includes links in 88% of its tweets, has 53 milli
For news publishers, links are life. But, as I reported last week, publishers appear to face a penalty when they link to their stories on X. I used Claude to scrape the 200 most recent tweets from 18 different publishers, then charted their median engagements (likes + comments + RT s). Posts with links definitely do worse. The New York Times, which includes links in 88% of its tweets, has 53 milli