Digiday·2026-04-15

Future of TV Briefing: Netflix’s VOID peeks at the future of virtual product placement

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements. AI-generated product placement DOJ’s NFL investigation, Paramount-WBD’s industry opposition and more AI-generated product placement Earlier this month, a group of AI researchers, including several Netflix employees, unveiled a

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements. AI-generated product placement DOJ’s NFL investigation, Paramount-WBD’s industry opposition and more AI-generated product placement Earlier this month, a group of AI researchers, including several Netflix employees, unveiled a