Adweek·2026-04-14

BMW Digital Founder Urges Brands to Trade Moments for Commitments

At Social Media Week, NeAndre Broussard argued that consistency will outperform trend-driven campaigns.

在社交媒体周上,尼安德烈·布鲁萨德认为,持续性将胜过追逐潮流的营销活动。