Digiday·2026-04-14
MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
Jimmy “MrBeast” Donaldson just hosted a two-day, multi-platform “50 Streamers” competition that exceeded 1 billion total views within the first three days. The latest MrBeast offering, which pitted 50 streamers against each other in competitions with the winner getting $1 million, dipped into the livestreaming space, with its Easter Sunday grand finale drawing 1.75 million live concurrent viewers
吉米·“MrBeast”·唐纳森刚刚举办了一场为期两天、跨平台进行的“50位主播”竞赛，该赛事在三天内总观看次数突破10亿。MrBeast的最新力作让50位主播相互竞技，胜者将获得100万美元奖金，此次活动也涉足了直播领域，其复活节周日总决赛吸引了175万实时并发观众。