Digiday·2026-04-16
OpenAI builds tool to track whether ChatGPT ads convert
OpenAI is building the ad measurement infrastructure that would let it compete for performance budgets, not just brand spend. The AI company is working on a conversion tracking pixel — the same type of tool that sits invisible on millions of sites and tells advertisers exactly what happened after someone saw their ad, according to code shared and reviewed by Digiday by someone who has access to it
OpenAI 正在构建广告衡量基础设施，这将使其能够争夺效果预算，而不仅仅是品牌支出。据 Digiday 审查并由知情人士分享的代码显示，这家人工智能公司正在开发一种转化追踪像素——这种工具与数百万网站上隐形存在的工具相同，能准确告诉广告商用户在看到广告后发生了什么。