Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge

This story was first published by Digiday sibling Modern Retail . As Puma looks to return to growth, it’s also embracing the latest technology. The nearly 80-year-old brand is diving headfirst into artificial intelligence, a few years after it launched a Roblox experience and tested out NFTs and Web3 programs. Most recently, on April 13, Puma debuted a new AI-powered “digital human” concierge name