Nieman Lab·2026-04-13
BREAKING: These are the kinds of news tweets that perform best
For news publishers, links are life. But, as I reported last week, publishers appear to face a penalty when they link to their stories on X. I used Claude to scrape the 200 most recent tweets from 18 different publishers, then charted their median engagements (likes + comments + RT s). Posts with links definitely do worse. The New York Times, which includes links in 88% of its tweets, has 53 milli
对于新闻出版商而言，链接是生命线。然而，正如我上周报道的那样，出版商在X平台上链接其报道时似乎会受到惩罚。我使用Claude抓取了18家不同出版商的200条最新推文，并绘制了它们的互动中位数（点赞+评论+转发）。结果显示，包含链接的帖子表现确实更差。《纽约时报》在其88%的推文中包含链接，其互动量为5300万...