Digiday·2026-04-20

As upfront negotiations near, buyers chart path through complex sports market

Hopping between streaming services and TV networks to follow your favorite team’s ups and downs has become an inconvenient and expensive fact of modern life. Fans wanting to follow along their team’s progress throughout the regular NBA season, for example, will have to access ESPN/ABC, NBC/Peacock and Amazon Prime Video to catch every game. Earlier this month, the issue prompted the U.S. Justice D

在流媒体服务和电视网络之间频繁切换以追踪喜爱球队的赛况,已成为现代生活中既不便又昂贵的现实。例如,球迷若想全程关注其球队在NBA常规赛中的表现,则必须通过ESPN/ABC、NBC/Peacock和Amazon Prime Video等平台观看所有比赛。本月早些时候,这一问题已引起美国司法部...