Digiday·2026-04-20

Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing. The idea that AI bots will shop on behalf of humans isn’t something out of a sci-fi novel. It’s the next era of online shopping. Mondelez, parent company to brands Oreo, Sour Patch Kids and Cadbury chocolate, is trying to get ahead of it. The conglomerate is hiring a global lead of emerging comm

智能代理商务已从炒作走向现实——至少亿滋似乎是这样押注的。人工智能机器人将代表人类购物的理念并非科幻小说中的情节,而是在线购物的下一个时代。奥利奥、悠哈和吉百利巧克力的母公司亿滋正试图抢占先机。该企业集团正在招聘新兴商务的全球负责人。