Adweek·2026-04-13
The Cockroach of Marketing Concepts Will Never Die
The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.
销售漏斗经受住了所有挑战：学术批判、平台变革，以及硅谷“先知”们层出不穷地宣称“下一个颠覆性事物”。