Nieman Lab·2026-04-14
Social traffic kinda stinks for news publishers now, in 3 charts
A lot of the discussion of news publishers traffic in recent months has focused on a decline in search traffic . But social traffic is down, too. Last week, when I was analyzing how links hurt publishers on Twitter , I asked analytics platform Chartbeat for data on how Twitter referral traffic has changed. The decline is stark. Global Chartbeat clients traffic from Twitter has fallen by 70% since
近几个月来，关于新闻出版商流量的讨论大多集中在搜索流量的下降。然而，社交媒体流量也出现了下滑。上周，在分析链接如何损害出版商在Twitter上的利益时，我向分析平台Chartbeat索取了关于Twitter引荐流量变化的数据。数据显示，下降幅度惊人。自那时起，Chartbeat全球客户来自Twitter的流量已下降70%。