Digiday·2026-04-15
A closer look at OpenAI’s ads manager – and how much work it still needs
OpenAI has an ads manager . It’s in testing and may not launch in lockstep with the ad business itself — something the company has been at pains to stress to partners . But that’s not really the point. The point is that it exists. Which is historically unusual. This kind of ad tech tends to arrive well into the life of an ad business, not at the start of one. Meta, Twitter and Snapchat all followe
OpenAI拥有一个广告管理器。它正在测试中，并且可能不会与广告业务本身同步推出——这是该公司一直努力向合作伙伴强调的。但这并不是真正的重点。重点是它确实存在。这在历史上是不寻常的。这种广告技术通常在广告业务发展到一定阶段后才会出现，而非其初期。Meta、Twitter和Snapchat都遵循了这一模式。