Adweek·2026-04-16
‘Brands Can’t Guide Culture’: Creators and Marketers on Ditching Skin-Deep Allyship
Marketing experts endorsed a strategy of conscious engagement and cultural immersion over prescriptive tactics to generate true belonging on social media.
营销专家们倡导有意识的参与和文化深度融合策略，而非生硬的规定性手段，以期在社交媒体上真正建立归属感。