Digiday·2026-04-17
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week. The deals in question were Viant’s intended $40 million purchase of TVision, an announcement made a day after True Anthem’s takeover by JWX, the entity formed from the union of JW Player and Con
根据本周LUMA Partners发布的统计数据，过去两周，广告技术领域出现了多起独立的并购交易，这与今年前三周的情况形成鲜明对比。这些交易包括Viant拟以4000万美元收购TVision，此消息发布的前一天，True Anthem被JWX收购，JWX是由JW Player和Con合并而成的实体。