Digiday·2026-04-13
‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all
Independent journalism is structurally viable for the first time. The infrastructure is there. The audiences are there. What’s lagging is business fluency, and journalists are learning it the hard way. According to CNTI’s latest research, only three of 26 indie info providers — the report’s term for people delivering factual information via personality-driven brands — interviewed fully fund their
独立新闻业首次在结构上具备可行性。基础设施和受众都已具备。然而，商业运营能力却相对滞后，记者们正在艰难地学习。根据CNTI的最新研究，在受访的26位独立信息提供者（该报告将通过个人品牌提供事实信息的人士称为独立信息提供者）中，只有三人能够完全自给自足。