Digiday·2026-04-16
U.K. brands increase media spend despite economic storm clouds
The media budgets of U.K. advertisers are set to rise over 7% in the first quarter of 2026, despite worries over supply-chain disruption and low consumer confidence . It’s a sign advertisers aren’t acting to pull or pause media investment in the face of slow economic growth prospects, increased tariffs on goods exported to the United States, or the rise in energy prices prompted by the recent war
尽管对供应链中断和消费者信心低迷的担忧挥之不去，英国广告商的媒体预算仍有望在2026年第一季度增长超过7%。这表明，面对经济增长前景放缓、对美出口商品关税增加以及近期战争引发的能源价格上涨，广告商并未撤回或暂停媒体投资。