Digiday·2026-04-20
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The Mail still plays in the big-numbers league. But inside the newsroom, the dials are quietly being reset. Page views, once the dominant metric on every dashboard, are being pushed aside in favor of time spent, repeat visits and what Mail executives call a “golden metric” of quality engagement. The urgency behind that reset is the rise of zero-click search and AI assistants, which answer user que
《每日邮报》依然是流量巨头。但在新闻编辑室内部，各项指标正在悄然重置。页面浏览量曾是所有数据面板上的主导指标，如今正被“用户停留时间”、“重复访问”以及《每日邮报》高管所称的“高质量互动黄金指标”所取代。这一重置背后的紧迫性在于“零点击搜索”和人工智能助手的兴起，它们直接回答用户查询。